urgent and important.

urgent stuff is always going to be there. that’s why it’s urgent. it needs your attention NOW.

IMPORTANT stuff will NOT always be there. there’s a window that closes every minute you leave it. great right? more time to focus on what’s urgent…

the problem is that a lot of people don’t realise that they choose urgent by default. important is scary.

you take urgent. i’ll handle important. see you at the finish.



About rossle


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