urgent and important.
urgent stuff is always going to be there. that’s why it’s urgent. it needs your attention NOW.
IMPORTANT stuff will NOT always be there. there’s a window that closes every minute you leave it. great right? more time to focus on what’s urgent…
the problem is that a lot of people don’t realise that they choose urgent by default. important is scary.
you take urgent. i’ll handle important. see you at the finish.